‘’Mudan’’ holds its roots in the Chinese language, translating to ‘’peony’’. Floral motif wrapped up in silver is a strong element of this project. Together with dominant colour of IKB, it’s giving space to explore the brand's elements. Each film talks about something different, but together they form a unique and strong brand announcement.

Mudan is a story, about silver in various states, from stable to liquid. It represents modern jewellery designed to appeal to the aesthetics of generation Z.